Don’t think anyone could have seen this one coming. Maybe the “No Pebble Mine” theme of the AEG Fly Fishing Film Tour impressed something on some goldsmith somewhere. A group of prominent jewelers, including Tiffany & Co., Helzberg Diamonds and Fortunoff, plan to throw their lot in with us motley fly fishermen in opposing the Pebble Mine, a massive, open-pit sore planned for Alaska’s Bristol Bay watershed. The Bristol Bay area is home to the world’s largest population of sockeye salmon.

Diamond merchants have their conflict-free diamond and jewelers’ got their “No Dirty Gold” initiative, an effort to support environmentally friendly gold and fight destructive mining practices. Support is support and any help — from the jewelers’ “Bristol Bay Protection Pledge” or otherwise — is welcome if it leads to preventing such a disaster in Bristol Bay.

At least somebody else is paying attention.