fishing for words

(and tossing out random thoughts)

catch Catch Magazine

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The act of fly fishing arguably offers as much as visual feast as it does frustrating wind knots and finicky fish any thing else and the new online Catch Magazine exquisitely plays to this aspect of the sport. Calling itself the “Official Journal of Fly Fishing Photography & Film” — smartly avoiding the label “fish porn” and the stereotypical man-holding-fish composition— Catch Magazine is one of a handful of fly fishing Web sites offering almost painfully beautiful images related to the sport.

The first issue premiered this month with an interface that a remarkable page-turning interface. (My thanks to the Feed Fish Flies Blog — an offshoot of Creekside Angling Co. fly shop in Issaquah, Wash., for pointing it out.) Catch Magazine is the brainchild of Powell Butte, Oregon-based angling and outdoor photog and Scientific Anglers tackle rep Brian O’Keefe and Sprit River Studios partner and ESPN Fly Fishing the World Camera Operator Todd Moen. Mr. O’Keefe tackles the still photography while Mr. Moen slips into the role of video editor.

The current/premier issue includes photo essays of fly fishing, of course, in Belieze, Russia’s Kola Pennisula, Alaska and Argentina, with video mixes (be warned of long load times) and a steelhead video.  The bit-longish loading time is worth it. Sprinkled sparsely with reflective narrative, Mr. O’Keefe and Moen wisely let the photographs impart the story.

Worth more than just one look.

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